Winning Political Campaigns: A Comprehensive Guide To Electoral Success
A comprehensive handbook for planning, organizing, and executing a successful campaign for elective office, Winning Political Campaigns is written in an easy-to-use format.
The book is designed for both novice campaigners and experienced workers.
Covering everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, debating, fundraising, strategy, and more, Winning Political Campaigns is extremely throughout and detailed. Particularly useful are the numerous checklists and appendices which include a sample itinerary for a political event, extensive resources for various issues, a sample news release and direct mail piece, and more.
The third edition features new sections on social media, digital advertising, and other new aspects of campaigning.
“I stood in front of the crowd saying some of the things I learned in your book, and the crowd just lit up. I couldn’t believe it.”
—Scott Halmrast, former member, North Dakota state Democratic platform committee
“…the definitive ‘how-to’ handbook for planning, organizing, and implementing a successful campaign for elective office.”
—Midwest Book Review
3 Best Political Campaigns Books for Beginners.
Buy Winning Political Campaigns
This acclaimed how-to book is now available as an e-book. Priced at just $9.99, it can be purchased at numerous e-book retailers:
Amazon.com (US)
Amazon.de (Germany)
Amazon.fr (France)
Amazon.co.uk (United Kingdom)
Smashwords
Goodreads
$9.99
Endorsed By Elected Leaders
“I found myself underlining passages to share with colleagues and to reflect upon for future campaigns. It is a worthwhile book for both experienced campaigners and newcomers alike. It provides essential tools, practical pointers, and valuable advice about running campaigns successfully. No matter how many campaigns you’ve been in or worked on, you’ll benefit from Winning Political Campaigns. Its principal purpose is to explain, advise, and teach. It will remind you of what you once knew and it will provide you with new insights and ideas. This book will give you the power and inspiration to go forward with confidence, and hopefully, help garner the votes you will need to win on election night.”
—Fran Ulmer, former lieutenant governor of Alaska
“A practical guide for a campaign, valuable to a candidate or campaign manager, as well as a student of government.”
—The late Paul Simon, U.S. senator 1985-1997 and former presidential candidate
“It is a wonderful book for people who want to run for public office and don’t know how. It is also a wonderful book for people who know everything about running for public office but have a hard time getting organized. The text is simply written and extremely well organized…A really helpful book…”
—Avrum Gross, former attorney general of Alaska
“At a time when a majority of Americans do not participate in the political process, a process with deep impact on the lives of every American…Bill Bike is waging a campaign for involvement—meaningful involvement. Winning Political Campaigns is designed to enable ordinary citizens to take back their government, to be heard, to win. It is a timely and useful book and we welcome it.”
—Danny K. Davis, member of congress, Illinois
“I feel the book is well-written and would certainly be a hand-tool for all aspiring politicians.”
—The late Shirley M. Jones, former representative, Illinois general assembly
“A step-by-step guide to running for office starting from the basics. Good for novice campaigners and experienced workers.”
—Walter Burnett Jr., alderman, Chicago city council
“Having been raised within the political arena I’ve seen plenty of campaigns, and I can honestly say that it’s too bad more campaigners haven’t abided by some of the simple notions found in this excellent book.”
—Dennis Egan, former mayor, Juneau, Alaska
“I stood in front of the crowd saying some of the things I learned in your book, and the crowd just lit up. I couldn’t believe it.”
—Scott Halmrast, former member, North Dakota state Democratic platform committee
Praised By Reviewers
“From a practical, political operations standpoint, it is the best book out, yet.”
—Hank Landa, www.politicalbookreviews.com
“…an entertaining, easy-to-read ‘how-to’ book…”
—Ballot Access News
“Winning Political Campaigns is a valuable resource no matter what issues or candidates you plan to bring to the voters next election.”
—The Bloomsbury Review
“Recommended.”
—Campaigns & Elections Magazine
“Bike offers well-organized, very detailed advice on virtually every subject a candidate’s support team should consider.”
—Booklist
“Covers the essentials…provides practical information. It’s both a reference book and a self-help manual. Recommended.”
—Library Journal
“Providing essential tools, practical pointers, and valuable advice about running campaigns successfully.”
—Grass Roots Campaigning
“Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S. Chicago communications consultant Bike offers the view from the trenches… Bike offers well-organized, very detailed advice on virtually every subject a candidate’s support team should consider….”
—Booklist
“William Bike’s Winning Political Campaigns is the definitive ‘how-to’ handbook for planning, organizing, and implementing a successful campaign for elective office.”
—Midwest Book Review
Buy Winning Political Campaigns
Amazon.com (US)
Amazon.de (Germany)
Amazon.fr (France)
Amazon.co.uk (United Kingdom)
Smashwords
Goodreads
$9.99